The theme of suicide is also amplified by the camera work, a slow panning shot and a low angle shot of the cliff emphasises the height Lana is jumping from.Īmplification is also used in the sense of imagery revolving around falling where the audience sees in once scene two women falling together in a playful fashion and later on in the video we see both of the women jumping and falling separately. The style of Lana Del Rey’s music videos and alternate music videos is that the act in a sort of reverse order because scenes from later on in the music video is shown at the start and is repeated, this makes the video a more pleasurable experience as true motives and narrative behind the music video does not make sense until the whole video has been watched.Ī convention put forward by Andrew Goodwin is the fact there’s usually a relationship between the lyrics and the visuals, this is the case in this music video as the lyrics “summertime sadness” as amplification is used with the words “sadness” and the visuals of committing suicide by jumping off a bridge and a cliff. A further convention of alternative/indie music to is to have cutaways from the scene that the viewer is watching, this makes the video more interesting to watch as the cutaways act almost like premonitions, this is the case of ‘Summertime sadness’ because we see imagery of bridges. In addition to this the music video has some scenes partially filled out with smoke which blocks out whatever is behind this which adds to the element of mystery and refers back to film-noir type visuals, the effects also adds age to the music video, the effects used can be described as old vintage film scratches.Īnother convention of this genre is to have a narrative in the music video which follows the theme of the song, the narrative in this music video is about two lesbian lovers who take their lives by committing due to unknown reasons. This is the case of Summer Time Sadness as it uses a ‘Film- Noir’ type cinematography which uses low-key visuals which emphasises the nature of film-noir which is the Hollywood crime drama. Summer Time Sadness by Lana Del Rey fits into the genre of Indie pop/ Alternative, the conventions of alternative/indie pop music videos is to usually have some effect or filter added to the video which adds an element of mystery to the music video and makes it more intriguing.